PureFranchise Blog

Discovering a brand that aligns with a client’s values is any publicist or talent agent’s dream. As your client’s biggest advocate, you can speak to his or her potential in ways that others cannot. But, how can you leverage that knowledge to identify brands that will...

All that glitters isn’t gold – and so it is for the franchise sector. For years, franchisors have pursued endorsement deals with celebrities as a means of ramping up marketing efforts. This has been a successful strategy for some brands. A pull tactic in itself,...

It’s been one month since I had the pleasure of attending Franchise Times’ Annual Finance & Growth Conference in Las Vegas! Hosted by one of the industry’s leading publications, the Finance & Growth Conference attracts hundreds of senior-level franchising...

If anyone’s primed to prosper in today’s economy, financial savvy is a must – and our beloved public figures are not exempt. In fact, many of them have turned to franchising as a means of ensuring economic growth long after the glitz and glamour of celebrity life...

What if there was more to life than being overworked and underpaid – plowing mindlessly through mundane work just to reach another weekend that will end all too soon? Somewhere between scraps of a shared dream at the water cooler and that business plan you re-visit...

Another title for this article could be “How can I help my odds of not losing money?” In keeping with this negative slant, here are three things not to do. But, you can turn them into positives by following my advice. I advocated in my last e-newsletter that you first...

Finding your best franchise is akin to finding the best, most comfortable shoes when you have problem feet. It takes lots of shopping around and try-ons to get the right fit. Where do you start in your search process? First, you need to assess yourself to see if you...

For me, one of the biggest attractions for owning a franchise is that you can switch gears—and careers—with little hassle or time expended.  For example, let’s imagine that you’re a receptionist in a large corporation or a school principal in a junior high school. You...

  After thorough research and investigation, you will hopefully be rewarded by the identification of a franchise brand which aligns your personal and professional goals. The next step is to map out how your selected business franchise will become a success. To do...

“It seems like everybody’s jumping into the (food) delivery game.” May 7, 2015 article in FastCasual.com Four months after FastCasual.com writer Noah Glass began to observe the beginnings of a delivery trend among major restaurant chains in his May 7 article “Are you...