mary-tomzackPureFranchise is a company which is devoted to advising and consulting for franchisees, franchisors, and investors. We especially excel at identifying new franchise opportunities and trends. is helpful for anyone interested in owning a franchise, specifically: Prospective and New Franchisees, Prospective Franchisors, Current Franchisors and investors, including Private Equity Firms.

The website is the brainchild of Mary E. Tomzack and will evolve in response to users’ comments, needs and requests about owning a franchise.

Mary E. Tomzack is the author of the widely read Tips & Traps When Buying a Franchise. She is currently researching and writing a new book on the subject of Franchising and Franchise Opportunities and will keep web users up to date on the most interesting , useful and controversial findings. Ms. Tomzack is an acknowledged and widely quoted franchise expert.

Mary founded and managed FranchiseHelp, Inc. in 1995 which eventually transitioned to an Internet based business, She is currently the Advisory Board Chair of, one of the nation’s most respected sources for discovering franchise opportunities, franchise selection and objective analysis and information.

She is a former writer and editor for the Economist Intelligence Unit. While at EIU she authored Going Global—Strategies and Techniques for New Multinationals. Mary was also a part-owner in two franchised businesses, as well as the founder of a company that manufactured and marketed women’s fragrances.