PureFranchise is a company which is devoted to advising and consulting for franchisees, franchisors, and investors. We especially excel at identifying new franchise opportunities and trends. PureFranchise.com is helpful for anyone interested in owning a franchise, specifically: Prospective and New Franchisees, Prospective Franchisors, Current Franchisors and investors, including Private Equity Firms.

The website is the brainchild of Mary E. Tomzack and will evolve in response to users’ comments, needs and requests about owning a franchise.

Mary E. Tomzack is the author of the widely read Tips & Traps When Buying a Franchise. She is currently researching and writing a new book on the subject of Franchising and Franchise Opportunities and will keep web users up to date on the most interesting , useful and controversial findings. Ms. Tomzack is an acknowledged and widely quoted franchise expert.

Mary founded and managed FranchiseHelp, Inc. in 1995 which eventually transitioned to an Internet based business, FranchiseHelp.com. She is currently the Advisory Board Chair of FranchiseHelp.com, one of the nation’s most respected sources for discovering franchise opportunities, franchise selection and objective analysis and information.

She is a former writer and editor for the Economist Intelligence Unit. While at EIU she authored Going Global—Strategies and Techniques for New Multinationals. Mary was also a part-owner in two franchised businesses, as well as the founder of a company that manufactured and marketed women’s fragrances.

The Second Half

What Do Professional Athletes Do When the Game is Over and What You Can Learn from This

Mary E. Tomzack's new book, The Second Half: What Do Professional Athletes Do When the Game is Over & What You Can Learn From This guides the reader through what it takes to switch career tracks and become successful business owners by re-telling the stories and revealing the insights of professional athletes who have done it. The original interviews will not only be revealing for the individuals who love reading about their favorite athletes but also can be seen as a way to evaluate a business decision and as a template for many seeking career or life adjustment. Although a multitude of avenues are open for the athletes when a professional sports career ends, a great many will opt to buy into a franchised business. The book explores why a franchised business is often a perfect fit for the retired athlete and what specific talents the athletes utilize to become successful in their businesses.

Franchise Business Ideas and Franchise Consultant

Tips & Traps
When Buying a Franchise

Franchising is one of the best entrepreneurial opportunities – granted you have an idea of what you’re doing. This guide helps franchisees understand the right questions to ask, discover franchise business ideas, avoid frequented risks, and make the best purchase available – from charting the sea of legal issues, to finding the best location, and setting up a loan to put the business plan in action.

As a franchise consultant she is one of the most experienced franchise experts in the industry. Ms. Tomzack’s upcoming book will reveal new ideologies that will help franchise entrepreneurs for generations to come. The title and excerpts from the book will released in the coming months. Everyone who is interested in the very latest in franchising will have an opportunity to pre-order the book.

Readers' Comments
Franchise Business Ideas and Franchise Consultant

Reader's comments on the Completely Revised
Second Edition of Tips & Traps When Buying a Franchise:

"This book is the bible for anyone who is considering a franchise investment. I would have avoided all the pitfalls I am now experiencing if this book had been available before I signed my franchise agreement and lease."

"The ABC's of franchising are all in Mary Tomzack's book Tips & Traps When Buying a Franchise. Clearly covered and simply explained.... the book is a must read for anyone interested in franchising."

"Amazing! I started off with no knowledge of the industry. The book takes you through the whole franchise process. After devouring this book I became a franchisee in an expanding food franchise. I'd like to find Mary and shake her hand - she changed my life."

"Simply fantastic! As prospective franchise purchasers, my wife and I highly recommend this book. It is simultaneously a good and quick read, but is also full of information."

"The only book on franchises you will ever need.... it was the most informative book on franchises that I have ever read."