by Mary Tomzack | Apr 29, 2016 | Blog
All that glitters isn’t gold – and so it is for the franchise sector. For years, franchisors have pursued endorsement deals with celebrities as a means of ramping up marketing efforts. This has been a successful strategy for some brands. A pull tactic in itself,...
by Mary Tomzack | Apr 25, 2016 | Blog
It’s been one month since I had the pleasure of attending Franchise Times’ Annual Finance & Growth Conference in Las Vegas! Hosted by one of the industry’s leading publications, the Finance & Growth Conference attracts hundreds of senior-level franchising...
by Mary Tomzack | Apr 14, 2016 | Blog
If anyone’s primed to prosper in today’s economy, financial savvy is a must – and our beloved public figures are not exempt. In fact, many of them have turned to franchising as a means of ensuring economic growth long after the glitz and glamour of celebrity life...
by Mary Tomzack | Apr 7, 2016 | Blog
What if there was more to life than being overworked and underpaid – plowing mindlessly through mundane work just to reach another weekend that will end all too soon? Somewhere between scraps of a shared dream at the water cooler and that business plan you re-visit...
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