What Brand Matches Your Client?

What Brand Matches Your Client?

by | May 10, 2016 | Blog

Discovering a brand that aligns with a client’s values is any publicist or talent agent’s dream. As your client’s biggest advocate, you can speak to his or her potential in ways that others cannot. But, how can you leverage that knowledge to identify brands that will...
See Past the Stardust to Your Franchise Fit

See Past the Stardust to Your Franchise Fit

by | Apr 29, 2016 | Blog

All that glitters isn’t gold – and so it is for the franchise sector. For years, franchisors have pursued endorsement deals with celebrities as a means of ramping up marketing efforts. This has been a successful strategy for some brands. A pull tactic in itself,...
Franchises of the Rich & Famous

Franchises of the Rich & Famous

by | Apr 14, 2016 | Blog

If anyone’s primed to prosper in today’s economy, financial savvy is a must – and our beloved public figures are not exempt. In fact, many of them have turned to franchising as a means of ensuring economic growth long after the glitz and glamour of celebrity life...
Mirror, Mirror: See Yourself in Franchising

Mirror, Mirror: See Yourself in Franchising

by | Apr 7, 2016 | Blog

What if there was more to life than being overworked and underpaid – plowing mindlessly through mundane work just to reach another weekend that will end all too soon? Somewhere between scraps of a shared dream at the water cooler and that business plan you re-visit...