Boosting Local Buzz: Tips for Marketing Your Franchise

Boosting Local Buzz: Tips for Marketing Your Franchise

Successful franchise businesses owe much of their growth to the use of cutting-edge tactics in marketing and advertising. In today’s competitive landscape, the battle only begins when you open your doors as a new business. Establishing a solid community presence as...
5 Questions to Ask Before Buying a Franchise

5 Questions to Ask Before Buying a Franchise

The decision to purchase a franchise can be life changing. In order to turn promise into profit, potential franchise buyers must devote ample time and resources to building the business of their dreams with a brand they trust. Here are 5 questions you can ask...
Choosing a Franchise by Setting Priorities

Choosing a Franchise by Setting Priorities

Let’s say that you are seriously looking into buying a franchise. So, where do you start? This is not an easy question since there are more than 1000 franchise concepts to choose from. I believe that one of the first tasks you should commit to is setting your personal...
Most Likely to Succeed as a Franchisee

Most Likely to Succeed as a Franchisee

It’s true. Franchising is my area of expertise and a business model that I am enthusiastic about. But, can I say unequivocally that anyone with the requisite cash and some abilities will flourish as the owner of a franchise? Sad to say, the answer is no. Let’s look at...
Is Franchising Like Multi-Level Marketing?

Is Franchising Like Multi-Level Marketing?

I think my experience with both of these models can answer that question. Here’s a little story. Years ago I sold a perfume company that I had founded and managed. Looking around for my next venture, I happened to meet up with some individuals who were immersed in a...