by Mary Tomzack | Dec 7, 2016 | Blog, Uncategorized
This past summer I came across an article in AARP magazine (yep, the publication for those over 50) called “The Wisdom of Warren”. In the article, Warren Buffett, a legendary investor ranked as world’s third wealthiest person, puts forth some advice for building a...
by Mary Tomzack | Jun 6, 2016 | Blog
Iron sharpens iron – especially when it comes to entrepreneurship. From industry conferences to seminars, podcasts and more, there are hundreds of ways to glean insights about franchising your business. Even in the midst of our fast-paced society, a good book is...
by Mary Tomzack | May 26, 2016 | Blog
One of the biggest realities about franchising is that it isn’t for everyone. An entrepreneur may have all the groundwork laid for business growth. However, without the most appropriate strategy in place, he or she is less likely to tap into full growth potential. The...
by Mary Tomzack | May 19, 2016 | Blog
Franchise business ideas are a dime a dozen. As a franchising advisor, I meet hundreds of entrepreneurs who are eager to introduce me to the next big concept. From out-of-the-box cleaning businesses to quirky dining concepts, the industry certainly isn’t void of...
by Mary Tomzack | May 10, 2016 | Blog
Discovering a brand that aligns with a client’s values is any publicist or talent agent’s dream. As your client’s biggest advocate, you can speak to his or her potential in ways that others cannot. But, how can you leverage that knowledge to identify brands that will...
by Mary Tomzack | Apr 29, 2016 | Blog
All that glitters isn’t gold – and so it is for the franchise sector. For years, franchisors have pursued endorsement deals with celebrities as a means of ramping up marketing efforts. This has been a successful strategy for some brands. A pull tactic in itself,...
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